User Research

Understand your users and their needs

Satisfying your users and customers starts with knowing who they are, what they know, and how they interact with your product, service, or site. Usability inSite goes out to your users and determines what you need to know to help them have a good experience and helps you speak their language and understand how they approach key tasks associated with your site.

Methods

Interviews, contextual inquiry, surveys, log analysis, task analysis, competitive analysis.

Deliverables

User interviews report, survey response analysis, log analysis reports, personas, user profiles, task flows report, competition report.

• User Research Define and understand users
• Usability Testing Evaluate user's needs
• Information Architecture Organize for user optimization
• Interaction Design Design for user interaction